FreshTracks combines $25 million in venture capital with the strategic resources needed by entrepreneurs to build thriving companies throughout Vermont and beyond. FreshTracks’ resources, capital and networks support innovative businesses through multiple rounds of financing and stages of growth.
Previously the site had a non-responsive, two-column boxed design that was confining and lacking character. Their visitors faced difficulties accessing the site via their phones, text was small and hard to read, and the overall site lacked the identity of their brand and the brands they represent. Tanner and I restructured the site to have a strong visual hierarchy, a minimalist & clean design, and to fit any device a visitor might be using.